01The Fund

Ready to back the next decade of sport and human performance.

A focused early-stage SportsTech & Human Performance fund built by operators with the network and conviction to win.

7.5M EUR

Fund size

15–20

Investments

20%

Target IRR

50k EUR

Minimum ticket

02Setup

Stage

Pre-seed / Seed

In exceptional cases Series A. Check size €50k–€500k.

Geography

Nordics first

Secondarily Europe. Exceptional companies globally.

Format

Closed-end fund

10-year vehicle. 15–20 investments.

03Where we invest

Two complementary focus areas.

We back founders building at the intersection of sport, technology and human potential — from fan engagement and athlete tools to preventive health and wellness platforms.

SportsTech

Fans

Management

Athletes

Human Performance

Preventive Health

Fitness

Wellness

04Why Now

A category at scale, still under-capitalised in Europe.

7.2B EUR

SportsTech market

115B EUR

Human Performance market

Category growth vs. broader tech

Attractive Market

Fast-growing global category with breakout startup performance and clear exits.

Experienced Team

Decades operating in sports, startups and investing — unique insight, proven track record.

Proven Strategy

Refined portfolio construction with disciplined follow-on reserves.

05What to expect

Real value on both sides.

For Investors

Quarterly updates
Meet-ups and sporting events
Impact thesis aligned with UN SDG 3 & 12 — read more

For Portfolio Companies

Active management & board / advisory seats
Door opener to clients, partners & talent
Follow-on capital when you break out

06Sustainability

Returns with real-world impact.

Our thesis is naturally aligned with the UN Sustainable Development Goals — we back companies that help people move more, live healthier and build more responsible industries around sport.

SDG 3Good Health & Well-being

SDG 12Responsible Consumption

Healthier Lives

Backing fitness, wellness and preventive health — shifting spend from treatment to prevention.

Active Society

Tools that make sport and movement accessible — for grassroots, amateurs and elite alike.

Responsible Growth

Capital-efficient, digital-first companies with low footprint and durable, mission-led models.

07Path to close

A clear roadmap to launch.

2026

Warehousing

Building the LP base, hosting investor events and collecting soft commitments. First close target set.

Winter 2026

First close

3.75 M EUR

Initial capital called. Deployment begins.

2027

Full close

7.5 M EUR

Final capital commitments secured. Full portfolio construction underway with reserves for follow-on rounds.

08Path

2026

Fund I

7.5 M EUR closed-end fund. Focused SportsTech & Human Performance portfolio, pre-seed to Series A.

Ongoing

Full Potential Collective · Sidecar

Exclusive for investors in the fund. Evergreen vehicle for other sports opportunities — Sports IP, teams and adjacent assets alongside the fund. Fund-first policy: LP commitments in Fund I unlock priority allocation in the Collective.

09Express interest

Interested to learn more?

Indicate your interest and we'll share the deck, data room access and a call invite. Non-binding — first close opens 2026.

Investor deck (PDF)
Data room access
30-min intro call
Quarterly LP updates

Are you a founder looking for capital?

Legal Disclaimer

The information on this page is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Full Potential Capital AB is not a licensed investment adviser. All investments carry risk, including the possible loss of capital.

Access to fund materials is intended solely for qualified and/or accredited investors. By expressing interest, you confirm that you meet the applicable eligibility criteria.