Informational purpose only

This page is for information only and does not constitute an offer, solicitation or investment advice. Access to fund materials is intended solely for qualified and/or accredited investors. All investments carry risk, including the possible loss of capital. Past performance is not indicative of future results.

01The Fund

Ready to back the next decade of sport and human performance.

A focused early-stage SportsTech & Human Performance fund built by operators with the network and conviction to win.

7.5M EUR

Fund size

15–20

Investments

50k EUR

Minimum ticket

02Setup

Stage

Pre-seed / Seed

In exceptional cases Series A. Check size €50k–€500k.

Geography

Nordics first

Secondarily Europe. Exceptional companies globally.

Vehicle

Closed-end fund

10-year vehicle. 15–20 investments.

03Where we invest

Two complementary focus areas.

We back founders building at the intersection of sport, technology and human potential — from fan engagement and athlete tools to preventive health and wellness platforms.

SportsTech

Fans

Management

Athletes

Human Performance

Preventive Health

Fitness

Wellness

04Why Now

A category at scale, still under-capitalised in Europe.

7.2B EUR

SportsTech market

115B EUR

Human Performance market

Category growth vs. broader tech

Attractive Market

Fast-growing global category with strong underlying demand and emerging exit activity.

Experienced Team

Decades operating in sports, startups and investing — deep insight and active company building.

Disciplined Strategy

Refined portfolio construction with follow-on reserves and staged capital deployment.

05What to expect

Real value on both sides.

For Investors

Quarterly updates
Meet-ups and sporting events
Impact thesis aligned with UN SDG 3 & 12 — read more

For Portfolio Companies

Active management & board / advisory seats
Door opener to clients, partners & talent
Follow-on capital when you break out

07Sustainability

Returns with real-world impact.

Our thesis is naturally aligned with the UN Sustainable Development Goals — we back companies that help people move more, live healthier and build more responsible industries around sport.

SDG 3Good Health & Well-being

SDG 12Responsible Consumption

Healthier Lives

Backing fitness, wellness and preventive health — shifting spend from treatment to prevention.

Active Society

Tools that make sport and movement accessible — for grassroots, amateurs and elite alike.

Responsible Growth

Capital-efficient, digital-first companies with low footprint and durable, mission-led models.

08Path to close

A clear roadmap to launch.

2026

Warehousing

Building the LP base, hosting investor events and collecting soft commitments.

H1 2027

First close

3.75 M EUR

Initial capital called. Deployment begins.

H2 2027

Full close

7.5 M EUR

Final capital commitments secured. Full portfolio construction underway with reserves for follow-on rounds.

10Express interest

Interested to learn more?

Indicate your interest and we'll share the deck, data room access and a call invite. This is non-binding and does not commit you to invest. Only for qualified and/or accredited investors. First close opens H1 2027.

Investor deck (PDF)
Data room access
30-min intro call
Quarterly LP updates

Are you a founder looking for capital?

Legal Disclaimer

The information on this page is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Full Potential Capital AB is not a licensed investment adviser. All investments carry risk, including the possible loss of capital.

Access to fund materials is intended solely for qualified and/or accredited investors. By expressing interest, you confirm that you meet the applicable eligibility criteria.