01Team
One GP. Elite athlete operators as venture partners.
Pontus Gustafsson leads the fund as solo GP — supported by a chair of the board and venture partners who have lived sport at the highest level and now apply that experience as entrepreneurs, operators and investors. Explore our SportsTech & Human Performance fund.
Startup founder, CEO and CFO. Founder of PlusCap and Beleco with 20+ angel investments.
CoB of SportsTech Sweden. Advisor to sports organizations, federations and investors. Ambassador for Global Sports Innovation Center.
Former CEO and CFO for football agency FPA. Former Sporting & Development Director at Enskede IK and current Chairman.
Former pro footballer at top-tier clubs across Northern Europe and the Sweden national team.
Founder of a player agency and a sports-facility venture. Active startup investor.
Former pro footballer in the Netherlands, Denmark and Sweden, capped by the national team.
Built a player-development company and a player agency. Investor in startups and funds.
Former pro ice-hockey player in the NHL, KHL and Swedish top league. World Championship bronze with Sweden.
Founder of a sports-investment platform and a prolific angel network.
Former pro handball player. Swedish national team in footvolley.
Founder of an event platform and a leading obstacle-race brand. Startup investment experience.
02Team Strength
A single, accountable decision-maker with a tight thesis and fast execution — backed by deeply aligned venture partners and board chair.
Venture partners who have competed at elite level and now apply discipline, network and resilience as founders and investors.
Direct relationships with clubs, federations, coaches and athletes across Europe that open doors others cannot.
Combined experience as startup CEOs, CFOs, angels and fund investors with 50+ early-stage investments.